This form of advertising has now become an integral part of mobile marketing and will surely be taken more into consideration because this works by registering the keywords being used on the website, based on which offerings get served to the consumers, customised to their interests. This will efficiently attract users more towards it as they get a chance to experiment with things before actually purchasing which will surely revolutionise the online shopping experience and would become a key aspect for marketers for a powerful brand presence.Ĭontextual Advertising: Taking the context from the host media, marketers showcase contextual adverts that resonate with the users. Furthermore, the advent of augmented reality/ virtual reality (AR/VR) enabled technology that allows users to try and test products on their avatars influences them to return to an app. This is because users often take their mobile with them wherever they go and even respective store managers encourage them to consult their app to access more brand-specific information and offerings.
MCommerce: Mobile has become an ideal platform for Omnichannel shopping as 82% of consumers consult their phones on purchases they‘re about to make in a store and then make online transactions for the same. Let’s discuss in the detail ‘What is the Future of Mobile Marketing’ and how it is giving brands an ecosystem to better survive & sustain in the competitive landscape.
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